Complutense University of Madrid
2014- 2015
Masters in Advertising Management
Madrid, Spain
Masters in Digital Marketing
Madrid, Spain
SEM
Proposals and campaign management of Influencer Marketing.
Campaign tracking and analysis of results.
Preparation of reports and campaign proposals.
Benchmarking
Contact with influencers and brand ambassadors.
Events
Management and direct relationship with customers/ partners.
Management, planning, monitoring and analysis of campaigns.
Planning and coordination with work teams.
Preparation of proposals and final reports. Analysis of results.
Support to the commercial team and benchmarking.
Improvement of internal processes.
Production of trips (#minubetrip) and events with Influencers.
Influencers Marketing campaigns.
Social Ads (Facebook and Instagram)
Management, planning and strategy of digital PR / Influencer Marketing.
Development and planning of marketing strategies / media plan.
Reporting and monitoring of campaigns and agencies.
Improvement of internal processes and department coordination.
Follow-up of Implantations at the point of sale and client catalogs.
Event management and coordination.
Digital Strategy Planner
Management, monitoring and analysis of results
Budget Control
Influencer Marketing
Creation, maintenance and dynamization of web content
Amazon Vendor & Advertising: content management and campaign analysis. Manage the organic
positioning and development of the digital identity: control and content update on web and
clients
Relationship with product managers, trade team and ecommerce
Digital Strategy Planner
Management, monitoring and analysis of results
Budget Control
Influencer Marketing
Creation, maintenance and dynamization of web content
Amazon Vendor & Advertising: content management and campaign analysis. Manage the organic
positioning and development of the digital identity: control and content update on web and
clients
Relationship with product managers, trade team and ecommerce
